Episode's summary
In 2015, a professional wedding planner preparing for her own marriage hit a brick wall. Despite her industry connections, she collided with the premium bridal market’s quietest rule: top-tier designers cut their gowns for one body type. If a bride falls outside those rigid proportions, the luxury tier shuts its doors. Rejecting the standard industry compromise of cheap lookalikes, East Chin flew to Barcelona. There, she discovered independent European ateliers crafting extraordinary, inclusive garments without the famous-name markups, and she returned home to build The Gown Atelier around them - Four hundred gowns spread across a lot of different labels, so that the bride nobody else could dress would walk down the aisle in something she loved. East joins us to strip away the romance of the wedding industry and expose the arithmetic of renting dresses. We break down the reality of competitor price wars, and discuss exactly why a premium gown that once paid for itself in two rentals now demands five. We also…
In 2015, a professional wedding planner preparing for her own marriage hit a brick wall. Despite her industry connections, she collided with the premium bridal market’s quietest rule: top-tier designers cut their gowns for one body type. If a bride falls outside those rigid proportions, the luxury tier shuts its doors. Rejecting the standard industry compromise of cheap lookalikes, East Chin flew to Barcelona. There, she discovered independent European ateliers crafting extraordinary, inclusive garments without the famous-name markups, and she returned home to build The Gown Atelier around them - Four hundred gowns spread across a lot of different labels, so that the bride nobody else could dress would walk down the aisle in something she loved. East joins us to strip away the romance of the wedding industry and expose the arithmetic of renting dresses. We break down the reality of competitor price wars, and discuss exactly why a premium gown that once paid for itself in two rentals now demands five. We also…
Episodes
The Math Behind Renting Designer Bridal Gowns
ListenedIn 2015, a professional wedding planner preparing for her own marriage hit a brick wall. Despite her industry connections, she collided with the premium bridal market’s quietest rule: top-tier designers cut their gowns for one body type. If a bride falls outside those rigid proportions, the luxury tier shuts its doors. Rejecting the standard industry compromise of cheap lookalikes, East Chin flew to Barcelona. There, she discovered independent European ateliers crafting extraordinary, inclusive garments without the famous-name markups, and she returned home to build The Gown Atelier around them - Four hundred gowns spread across a lot of different labels, so that the bride nobody else could dress would walk down the aisle in something she loved. East joins us to strip away the romance of the wedding industry and expose the arithmetic of renting dresses. We break down the reality of competitor price wars, and discuss exactly why a premium gown that once paid for itself in two rentals now demands five. We also…
Jaedals: Life's Too Short for Boring Sandals
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Batik Boutique: PMX Virality at F1, Merdeka 118, & B2B Growth
ListenedBatik Boutique is accelerating its retail expansion with the launch of its 1,500-square-foot flagship outlet at Merdeka 118, alongside achieving B Corp recertification with a 92-point score. The social enterprise saw a 75% year-to-date growth in its B2B segment and a 20% rise in B2C retail, further boosted by a viral moment when Prime Minister Datuk Seri Anwar Ibrahim wore their joint-designed shirt at the Bahrain Grand Prix in Malaysia. Amy Blair, Founder and CEO of Batik Boutique, joins Open for Business to unpack how the brand capitalised on its Formula 1 collaboration with the Bahrain International Circuit. She discusses managing artisanal supply chains alongside retail expansion, utilising AI for operational efficiency and B2B design, and balancing corporate gifting with long-term brand equity. See omnystudio.com/listener for privacy information.
Seven Friends, One Gym: Building COR3
ListenedFor more information on BFM's SME event, click the link here. Gyms in Malaysia aren’t known for big profits, and there’s no shortage of them. So why would seven friends who train together open another one? COR3 in Kota Damansara is a “box,” the term functional fitness folks use for their gyms. It’s a semi-outdoor space packed with barbells and weights. Six months after opening, it already has more than 150 members. Joanne Lim and Eddie Yap, two of the seven co-founders, join us to talk about why they started COR3 and how the business works. We discuss: Seven founders, no single boss: How a group of friends from very different careers makes decisions together, and how they funded the gym. Fitness meets hospitality: What sets COR3 apart, how they make first-timers feel welcome, and why they put community and good coaching first. The business side: Why they chose a semi-open space, how they plan to grow, and their partnership with AirAsia ahead of Malaysia’s first HYROX race this December. See…
Can A Honey Spoon Find Its Place In The FMCG Market?
ListenedFor more information on BFM's SME event, click the link here. Virgin Honey makes ready-to-use Acacia honey spoons, with an aim to offer a cleaner and more convenient way to enjoy honey without the mess of a traditional jar. Founded by Veenondhra Subramaniam, the Malaysian FMCG start-up is building a business around a familiar product in a different format. We discuss who buys single-serve honey, how Virgin Honey is building its market, and what it takes to turn a simple product into a scalable food business. See omnystudio.com/listener for privacy information.