Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
Radio: CBLA-FM CBC Radio One Toronto
Categories: Society & Culture
Listen to the last episode:
This week, we talk about Pet Marketing.
The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.
We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.
We’ll flip through IKEA’s CAT-alogues and DOG-alogues.
And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.
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Hosted on Acast. See acast.com/privacy for more information.
Previous episodes
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702 - CAT-alogues & DOG-alogues: Pet MarketingSat, 17 May 2025 - 0h
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701 - Bookmarks 2025Sat, 10 May 2025 - 0h
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700 - Seizing The MomentSat, 03 May 2025 - 0h
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699 - A Moment I'll Never Forget: The Power of PSAsSat, 26 Apr 2025 - 0h
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698 - Brand Strategist & Author Peter WilkenThu, 24 Apr 2025 - 0h
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697 - Interview with Author & Arkells Frontman Max KermanTue, 22 Apr 2025 - 0h
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696 - Brand, James BrandSat, 19 Apr 2025 - 0h
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695 - Commercial Outtakes & BloopersSat, 12 Apr 2025 - 0h
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694 - Two Minutes For Looking So Good: Star Athlete EndorsementsSat, 05 Apr 2025 - 0h
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693 - Busiest Day Of The YearSat, 29 Mar 2025 - 0h
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692 - Brand Envy #CanadaSat, 22 Mar 2025 - 0h
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691 - Orchestrating Elections: Political Campaign SongsSat, 15 Mar 2025 - 0h
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690 - Recorded Live in Toronto: Wicked Brand Fails of 2024Sat, 08 Mar 2025 - 0h
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689 - When Bad Commercials Become Cult Classics: Live Recording from Reid's DistillerySat, 20 Jan 2024 - 0h
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688 - Putting the Motion in Motion Pictures: Movie Theatre MarketingSat, 01 Mar 2025 - 0h
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687 - Forbidden BrandingSat, 22 Feb 2025 - 0h
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686 - SNL & Commercial Parodies (Encore)Thu, 20 Feb 2025 - 0h
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685 - Hug the Cactus: Advertising to HatersSat, 15 Feb 2025 - 0h
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684 - Strange Smells: The Marketing of Unusual FragrancesSat, 08 Feb 2025 - 0h
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683 - Purple Comb-Overs: The Power of Personal StyleSat, 01 Feb 2025 - 0h
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682 - The Iceman Cometh: How Ice Transformed Our LivesSat, 25 Jan 2025 - 0h
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681 - Last Chance TourismSat, 18 Jan 2025 - 0h
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680 - From Bonanza to Batman: When Fictional Characters Endorse Real ProductsSat, 11 Jan 2025 - 0h
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679 - Dave Cooks the TurkeyMon, 23 Dec 2024 - 0h
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678 - Rejecting ElfThu, 19 Dec 2024 - 0h
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677 - Terry guests on Talk About TalkSat, 14 Dec 2024 - 0h
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676 - Under the Influence LIVE: Cheers to 20 YearsFri, 13 Dec 2024 - 0h
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675 - The Beatlology Interviews: "Beatles ’64” director David TedeschiMon, 25 Nov 2024 - 0h
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674 - The Beatlology Interviews: Producer Mark HudsonSun, 13 Oct 2024 - 0h
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673 - Weight Loss Drug Ads: Good or Bad?Sat, 05 Oct 2024 - 0h
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672 - The Beatlology Interviews: Actor Mark HamillSat, 21 Sep 2024 - 0h
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671 - The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max WeinbergMon, 02 Sep 2024 - 0h
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670 - The Beatlology Interviews: Yellow Submarine Animator Tom HalleyWed, 14 Aug 2024 - 0h
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669 - Marketing The OlympicsSat, 10 Aug 2024 - 0h
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668 - The Beatlology Interviews: David SheffSat, 27 Jul 2024 - 0h
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667 - A Tribute to Bob NewhartWed, 24 Jul 2024 - 0h
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666 - The Beatlology Interviews: Astrid KirchherrSat, 20 Jul 2024 - 0h
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665 - The Beatlology InterviewsSat, 13 Jul 2024 - 0h
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664 - Ask Terry (2024)Sat, 22 Jun 2024 - 0h
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663 - Brand Envy 2024Sat, 15 Jun 2024 - 0h
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662 - Plop, Plop, Fizz, Fizz: How Companies Double Their ProfitsSat, 08 Jun 2024 - 0h
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661 - Houston, We Have Pizza: Advertising in Outer SpaceSat, 01 Jun 2024 - 0h
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660 - Die Another Day: Reviving Old CommercialsSat, 25 May 2024 - 0h
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659 - Bookmarks 2024Sat, 18 May 2024 - 0h
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658 - Record the Under the Influence Fun FactThu, 16 May 2024 - 0h
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657 - The Gong Show: Ads That Could Never (Ever) Run TodaySat, 04 May 2024 - 0h
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656 - Cars Are The Stars: Automobile Brands in HollywoodSat, 27 Apr 2024 - 0h
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655 - Ham on Wry: Sandwich Board AdvertisingSat, 20 Apr 2024 - 0h
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654 - Pants on Fire: When Customers Lie to MarketersSat, 13 Apr 2024 - 0h
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653 - Cheeky AdvertisingSat, 06 Apr 2024 - 0h
